DEEP MARKET AND CUSTOMER INTELLIGENCE PROGRAMMES
FOR FUTURE-READY BUSINESSES

 

About

Dashboard Consulting collaboratively delivers market and customer intelligence programmes that ground and inspire growing businesses.

To do this we use technology - in combination with a range of leading research, marketing, data and insight skills.

We are Cape Town based - and our focus is Africa and the Middle East. Dashboard subscribe to the ESOMAR and SAMRA codes of practice. 

 

Launched in 2018 - Dashboard Consulting is an extension of Dashboard Marketing Intelligence which was founded in 2004 and has developed and implemented Brand Tracking, Market Research and Customer Experience programmes for some of Africa’s leading brands and businesses.

Dashboard Consulting is Level 4 BBBEE with 100% recognition.

 

Dashboard Consulting is proud to have been selected as a winner for Best Measurement in Customer Experience - Insights at the International Customer Experience Awards that took place in Amsterdam during November 2018.

ICXA logo Winner2.png

Team

Our team of Dashboarders have years of expertise in marketing, data, technology and insights. 

 

Services

CUSTOMER EXPERIENCE OPTIMISATION

Continuously diagnose and track customer experience to unpack critical improvement areas with Dashboard Consulting's award winning Customer Experience Measurement.

MARKET TRACKING

Measure how category or brand perceptions and choice drivers are shifting and evolving.

MARKET MODELLING

Multi-dimensional investigations of critical category dynamics and changing drivers of choice.

MARKET REINVENTION

Creative ethnographic, semiotic, narrative and analytic tools to map emerging need-states, and the deeper cultural and human truths that are driving them.

 
CUSTOMER EXPERIENCE OPTIMISATION

​Continuously diagnose and track customer experience and unpack critical improvement areas.

  • Understand improvement priorities by monitoring how customer drivers shift as they move through your journey.

 

  • Drill down for diagnosis and optimisation at individual touch points.

 

  • Explore the complex web of micro-journeys and use deep data analysis to reveal critical interactions and profitable pathways for your customers.

MARKET TRACKING

Our Brand Tracker measures market Presence, Perceptions and Propensity of brands and offers in the category.

 

Monitor shifts in category or brand perceptions and behaviours  - to optimise approach as conditions change. 

 

Track key category dynamics and behaviours and changing triggers and barriers.

 

Measure key responses and reaction to communication campaigns.

 
MARKET MODELLING

Multi-dimensional investigations exploring changing category dynamics and the levers behind consumer choices - to sharpen market propositions.

 

Market segmentation to unpack category drivers and choices.

Portfolio and brand architecture research and refinement​.

Pricing and feature optimisation.

 
MARKET REINVENTION

Consumer storytelling using a range of online tools that enable consumers and customers to take us on up-close guided tours of their lives.

 

Engagement with experts, influencers and specialist - applying themselves to your specific challenges.

Semiotic analysis unlocks emerging cultural codes and symbols that can be tapped by your business.

 

Deep investigation of category value and underlying consumer drivers.

 

Platform development and stimulus for innovation.

 
 

Contact

Studio C11 Mainstream Centre Hout Bay Cape Town South Africa 7806 | +27 21 790 1801

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